Knowing the Numbers: Marketing Reports
by Emily Lorg, Personal Account Manager
Indexed Pages
Launching a new website is an exciting event! The design and functionality is "live" and ready for web visitors. But what now? How do you know if it's working for you?
About a month after your website goes live with IMS, you will begin to receive monthly Marketing Reports from your Account Manager with statistics about your marketing performance. This is the website maintenance and reporting part of your Essential Solution® marketing system.
Because you do not have a lot of time to analyze the data, we’ve done that for you! Your Marketing Report is a summary of the marketing products that are available to you, how well you are utilizing them and tips for tweaks, as needed.
One area that will be highlighted is the number of pages indexed on top search engines.
What are "Indexed Pages"?
Search engines pour over the content on all websites and organize the information in useful ways, a lot like a library.
When you search for something using a search engine, the results you see are all the pages the search engine found online that best relate to what you typed, in priority order.
Starting out, your indexed page count will be quite low. You will have about thirty pages of content (or so) from IMS. From there, you will need to grow your index by continuing to submit fresh information for IMS to post on your site – workshops, new staff, community involvement, etc.
But the biggest contributor to your indexed pages is your blog! Blogging daily will frame your site as a reputable, educational source of information that your clients can return to frequently because it updates constantly.
Learn more about our Essential Solution® marketing system.
Read the full post online.
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What Is Resolution?
Emma Bubenik, Graphic Designer
When you become an Essential Attorney™, one of the things we ask you to provide is a high-resolution professional headshot of yourself. In a previous post, we’ve talked about the power that your headshot has in your marketing materials as well as tips for a great portrait. But why do we ask that it be high-res? And what does that even mean?
Continue reading the post online. |
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My Top Five Favorite Bookmarks
April Leabo, Production Manager
I'm always game for helpful web tools and have a very well organized list of bookmarks in both my Chrome and Firefox browsers. My bookmarks – or favorites – folders are organized by SEO Tools, Web Tools, Blog Tools, FUN and all the rest that may not fit into one of those folders.
Here's a list of my top five bookmarks – I hope you find something helpful!
Continue reading the post online. |
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IMS CEO Jennifer Goddard Speaking in London Dec 16
LOCAL SEARCH TODAY!
IMS CEO Jennifer Campbell Goddard will be speaking at an upcoming LOCAL SEARCH TODAY! workshop in London on December 16.
Jennifer joins an impressive line-up of marketing industry thought leaders, and will be presenting on Brand Strategies.
"As you may know, I will be speaking at the LOCAL SEARCH TODAY! event on THE CUSTOMER JOURNEY on December 16 in London. See local-search-today.eu. I would love to see you there. I am sure that it will be a successful conference, with great networking, in an ideal location. As a speaker, I am able to offer you a special discounted rate of GBP 400 (full price is GBP 595). Let me know if you wish to take advantage of this offer and I will pass this on to the organizer, Peter Buxton, to make the registration. I look forward to seeing you on December 16!"
- Jennifer Campbell Goddard, CEO
Send event registration requests to brandi@estateplanningpartners.com.
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 Our Client Spotlight this week is Fiona Van Dyck from Princeton, NJ. Fiona is a brand new client of ours, specializing in Elder Law & Estate Planning. Fiona upgraded her Essential Solution with a video package, which she shot on-site at the Integrity Marketing Video Studio. Her videos and custom YouTube Channel educate her website visitors and current clients on various topics while creating a special experience through sight, sound and movement. Video optimization is a powerful tool and helps Fiona connect with web visitors on a personal level. We are excited to see video working for Fiona!
www.vandyckfirm.com |
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